We are thrilled, during Lyme Awareness Month, to be announcing an exciting new charity partnership with Kidunk – the first collaboration of its kind between a UK Lyme disease charity and outdoor clothing company.
Who are Kidunk?
Kidunk is an award-winning company that helps to make getting kids outdoors easier with protective, breathable, and practical clothing for children. The brand has won over 10 consumer awards as well as a prestigious Gold European design award in 2019 and is sold internationally.
Their founders are two child care experts with over 30 years experience in looking after pre-school children, and a designer with her own young family who helped bring to life their vision of fun play clothes that will allow children to get messy and embrace activity, but make it easy for mum’s and dad’s to clean.
The partnership with Caudwell LymeCo came about after the success of Kidunk’s summer clothing range, launched last year.
The designs are made to be fully protective, with a UVA protective material, zipped waist, elasticated cuffs and ankles and close fitting necklines. This makes it ideal as a preventative step against insects, including ticks, when children play or spend time outdoors in the countryside, forests, urban parks and gardens to name a few.
With this in mind, Kidunk approached Caudwell LymeCo with a proposal to become a charity partner.
Starting in May and throughout the Summer, Kidunk will support Caudwell LymeCo, working together to raise awareness of tick bite prevention through a series of initiatives across social media and digital platforms.
The brand will donate 10% of sales of its summer range to the charity for its research programs and provide further opportunities for awareness via their existing partnerships and collaborations with organisations such as Forestry England and the Outdoor Guide.
Kidunk will also send out Lyme disease literature from the charity with their orders.
It is hoped that a series of pop up events will also take place later in the autumn, but of course this is subject to access to the countryside and sites through the relaxing of Covid 19 lockdown measures.
Kidunk Co-Founder and Designer Lisa Joyce said:
‘We are absolutely delighted to be working with this fantastic charity. As a brand, we actively encourage families to get outside and enjoy the countryside, but in a safe manner. Whilst the current situation of course limits outdoor access, we are seeing families explore the countryside on their doorsteps and closer to home.
Being outdoors has never been so important but of course it’s essential it is safe and within the guidelines. Our summer suit design makes it a perfect protective garment for younger children and a great step towards prevention of insect bites.”
We are extremely grateful for Kidunk’s support of our Lyme disease research fund, and excited for the opportunity to raise awareness of Lyme through their existing partnerships. Their high quality, fun clothing for children can help to protect them from ticks whilst they enjoy the outdoors. We love the company’s values, and from the start the partnership has left like a great fit.
Kidunk are a pleasure to work with, and we look forward to a long and prosperous partnership.