12 May 2017
NEW WEBSITE IDENTIFIES 12 DANGERS OF THE BRITISH COUNTRYSIDE
A new website has been launched to educate the British public about the serious dangers the countryside contains, with twelve being highlighted for particular attention.
Enjoythecountryside.com sees two non-profit organisations, Caudwell LymeCo charity and Lyme Disease UK, collaborate to raise awareness and provide support to people who have suffered the bites of Britain’s most dangerous arachnid, the tick. Ticks are nature’s dirty needles spreading devastating infections, including Lyme disease.
Speaking at the launch of the website, John Caudwell, Founder, Chairman and Trustee of Caudwell LymeCo said:
“I am proud that my charity is launching this new website and I hope it will help reduce the number of people catching Lyme and other tick borne diseases in Britain. Every year, according to the NHS, two to three thousand people contract Lyme disease from ticks. That’s a staggering 5-8 cases every single day. I hope enjoythecountryside.com will help others enjoy our natural beauty spots safely.”
The website offers vital information on how to recognise, avoid and deal with bites, stings and encounters with the ‘Dirty Dozen Dangers’ in Britain. Advice ranges from how to avoid stepping on adders, to the safe removal of toxic hairy caterpillars.
The website will feature a growing list of guest writers and celebrities offering exciting ideas on how to enjoy the countryside, from foraging for natural foods to meditating or exercising.
CEO of Caudwell LymeCo, Veronica Hughes said:
“Our aim is to encourage people to go out into nature and enjoy all its beauty through walks, sports and healthy activities whilst raising awareness of how to stay safe. Few British people would know what to do if they got bitten by a tick, which can paralyse or cause encephalitis; how to help someone if a bee sting leads to anaphylactic shock; or how to placate stampeding cattle.”
Future projects will see enjoythecountryside.com develop activities and educational materials for schools and sporting organisations, online competitions and other community-building projects.
Natasha Metcalf, co-founder of Lyme Disease UK said:
“So many patients with tick-borne diseases in our support group caught their illness whilst, ironically, trying to improve their health by spending more time outdoors. We want to protect others from suffering from infectious diseases transmitted by ticks. Being forewarned is being forearmed.”
Anyone interested in advertising on enjoythecountryside.com or in writing a guest article are invited to make their initial approach via the website’s Contact page.
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For further information please contact:
Caudwell LymeCo charity
Lyme Disease UK
Notes to Editors
Enjoy the Countryside
Enjoy the Countryside is a not-for-profit collaboration between Caudwell LymeCo charity and Lyme Disease UK, to educate the British public and tourists, reduce incidences of harm, and promote the outdoors. Britain’s countryside is among the most beautiful in the world, and also among the safest in terms of dangerous wild animals or poisonous plants. There are still some dangers to look out for.
Caudwell LymeCo charity
Caudwell LymeCo charity is a registered charity whose aim is to help victims of tick borne diseases in the UK through education, public awareness and collaboration with healthcare providers.
Lyme Disease UK
Lyme Disease UK is a non-profit group run by volunteers to support patients with Lyme and associated diseases, and to share information and raise awareness in the UK.
John Caudwell is a successful entrepreneur and a philanthropist. As an entrepreneur, John built an immensely successful mobile telecoms company, which, over the course of around 20 years, he grew to be one of the most successful businesses in Britain. John founded what is now one of Europe’s most efficient children’s support charities, Caudwell Children, which has contributed millions of pounds to support seriously ill and handicapped children whose families cannot afford or cannot get the help they so desperately need from anywhere else. Through his philanthropy he has also helped causes as varied as the Elton John Aids Foundation, The Prince’s Regeneration Trust and London’s Bomber Command Memorial.